HERMAN / TOWN

HOLLYWOOD · LOS ANGELES · 21+

VIP Host & Club Promoter

Herman Town

Guest list, tables and bottle service across Hollywood and West Hollywood. Twenty-five years of rooms, doors and phone numbers. — Herman's own account.

Los Angeles
—:—:—
Tonight
—
List status
Open

The week below

The Week

Run sheet / Hollywood + DTLA + WeHo

How to read this. Dates, rooms and lineups below are published by the venues themselves — Academy LA, Exchange LA and Delilah. Herman's placement is arranged per night, not guaranteed on every date listed. Text him before you assume a room. Minimums are set by the venue, never by the host.

The Rooms

Verified operating · July 2026

Hollywood turns over fast — three of the rooms that defined the last decade closed while nobody updated the listings sites. These are open, checked this month.

1,000+ cap

Academy LA

Address
6021 Hollywood Bl
Policy
Dance / EDM

Main floor 900, patio 350, VIP lounge 250. Funktion One, 55 moving lights, LED ceiling. Booked into 2027.

1,500 cap

Exchange LA

Address
618 S Spring St
Policy
House / techno / bass

Four floors, 25,000 sq ft, seven bars, inside the old LA Stock Exchange. Fri–Sat, 10PM–2AM.

Sundays

Delilah

Where
West Hollywood
Operator
h.wood Group

Jazz Night Sundays, doors 10PM. Dress code enforced at the door — this is the room where that actually matters.

Tables only

Poppy

Address
755 N La Cienega
Operator
h.wood Group

No general admission — bottle service is the only way in. Bottles run $500–600 at venue-published rates.

Rooftop

Harriet's

Address
8490 Sunset Blvd
Where
1 Hotel, 9th fl

Panoramic rooftop above the Strip. Tue–Sat into the night, dark Mondays. The civilised start to a long night.

Herman's room

Sound

Address
1642 N Las Palmas
Policy
House / techno

The serious dance room in Hollywood. Listed as one of Herman's VIP service venues.

Herman Town, wearing a hat and leather jacket, standing in a room whose walls and floor are covered in brightly coloured letterforms.
Herman Town A room built out of letters

The host

The job leaves
no paper trail.

There's no discography for this work. No credits, no reel, no archive to point at. A promoter's record is a phone that rings on Thursday, a list that closes Friday at six, and a door that opens on Saturday — or doesn't. Twenty-five years of it inside the same few square miles, by Herman's own count.

He answers
his own phone.
That's most
of the job.

Sundays he's at Delilah for Jazz Night — doors at ten, dress code enforced at the door, the room where that still means something. The rest of the week he's placing tables across Hollywood, West Hollywood and downtown, and running VIP service at Sound.

The number at the bottom of this page is his, not an agency's, not a booking widget. Text it and he answers.

Based
Hollywood, CA
Sundays
Delilah · 10PM
Rooms
HWD · WeHo · DTLA
Instagram
@hermantown69

Personal concierge / by request

Some nights
need a person,
not a link.

The list gets you in the door. This is for the nights where the door is the easy part — a birthday, a client, a group flying in Friday who have never been to this city.

The Night

  • Table placed by room, not by whoever pays first
  • Bottle order set before you arrive
  • Door handled — no line, no negotiation
  • Dinner reservation ahead of the room
  • Cars between stops

The Occasion

  • Birthdays, bachelor and bachelorette groups
  • Sparklers, cake, signage, photographer
  • Multi-room routing across a single night
  • Group size matched to table minimum honestly
  • One point of contact all night

The Season

  • Super Bowl LXI at SoFi — Feb 14, 2027, on Valentine's and Presidents' weekend
  • Awards season and Grammys week
  • Halloween — Oct 31 falls on a Saturday in 2026
  • Festival afterparties: Coachella, EDC, Rolling Loud
  • NYE, Pride, industry and label nights

Request a table

Not a booking button. Herman reads every one of these and answers with a room, a minimum and a time — usually the same day. Tell him the budget honestly and he'll put you somewhere that works instead of somewhere that doesn't.

Table minimums are set by the venue. The host never sets the price.

Venue-published minimums · regular nights

Academy LA
$550 – $3,000
Exchange LA
$800 – $3,888
Avalon
$350 – $2,000
Poppy bottles
$500 – $600

Add ~28% tax & gratuity · Academy adds a $75 venue fee · Exchange takes a 50% deposit, refundable at 48 hours · Holiday and headliner nights price above these ranges

Saturdays go first — Thursdays are where the value is.
This decides table size and the minimum you'll be quoted.
So you land in the right room instead of the wrong one.
Birthdays get sparklers. Say so and it gets handled.
He replies by text, not email.

Herman reads every one and replies by text, usually same day. Submitting opens a pre-filled text to him — just hit send.

No cover before 11:30 / Thursday text

Get on
the list

One text a week, Thursday afternoon: who's playing, which room, and where the comps are. No blast at 1AM, no five promoters passing your number around.

Reply STOP any time · 21+ · Never sold, never shared

One text a week, Thursdays. Submitting opens a pre-filled text to Herman — just hit send.

Brand
Partners

Open for 2026–27 activations

Herman does not currently list spirits sponsors, and this page will not pretend otherwise. It is a pitch, not a trophy case. If you run brand marketing for an agave, vodka or RTD label and want a room full of the right people on a Saturday in Hollywood, the numbers below are the starting point.

13KInstagram following
@hermantown69
6Active Hollywood
& WeHo rooms
21+Verified age
at every door
SatHalloween 2026
falls on a Saturday

What a partnership looks like in practice: product placement on hosted tables, sampling where the venue's licence permits it, photo and video delivered within 48 hours, branded signage at the table, and a named contact for the night. Deal shapes range from product-only to a paid activation fee.

Where the openings actually are

818 Tequila — warmest line
Built its Coachella Outpost with the h.wood Group — Delilah's operator, the room Herman already works. An LA nightlife operator is inside their production process today. This is a referral, not a cold email.
Patrón — open slot
Named Los Angeles in its Boiler Room nightlife partnership alongside Ibiza and London, and the LA venue was still unannounced at release. A room and a host is exactly the missing piece.
Casamigos — vacated
Was Official Tequila of LA Pride 2025 and is absent from the 2026 sponsor list. A vacant category slot is an easier pitch than an occupied one.
Johnnie Walker
The most LA-active spirit right now — a four-day Grammy-weekend takeover in January 2026 across The Aster, Capitol Records and Max and Helen's, plus named on-premise pours at Melrose Umbrella Co. and The Roger Room.
Cîroc — skip
Publicly repositioning away from nightlife toward daytime and sport.

Neither Diageo nor Pernod Ricard keeps a West Coast office — a pitch to those houses routes through New York.

AEG is the recurring gatekeeper on the LA side: it brokered Jameson's LA Galaxy deal, its Goldenvoice arm runs the festival where Absolut is official vodka, and Avión's one real LA event was at its L.A. LIVE. A relationship there reaches more brands than any single brand pitch.

⚠ Read before any brand deal is signed

Tied-house law binds licensees, not unlicensed promoters — but a promoter is the classic conduit through which a brand or venue incurs liability, and California ABC issued an advisory in June 2026 stating a licensee is responsible for third-party actions that would constitute a violation. The same advisory notes its Trade Enforcement Unit is increasingly pursuing pay-to-play. Deals in this category usually die at the sponsor's compliance review, quietly and without explanation, when the structure looks like a supplier paying a retailer.

Two practical consequences. A sponsor will likely require a date-of-birth age gate on this page as a contract term — the DISCUS code asks for month/day/year entry — even though no law compels one. And the same code asks that models shown with alcohol read as 25 or older, which governs which event photography can sit next to a sponsor logo.

Have an alcohol-beverage attorney review the structure before money or product moves. The open question is whether the promoter would be treated as an agent of the brand — that turns on the contract, and it is not something a website can settle. Nothing here is legal advice.

Text him

Faster than email, always

Mobile

323.974.0957

Email

hermantown69@gmail.com

Instagram

@hermantown69